The feature of blogging has been introduced as a social platform where people can share various types of information with their family members, relatives, friends and colleagues. Hence, this is the reason why majority of the online users do not consider blogging as part of the business strategies. However, both big and small enterprises are beginning to see blogging as crucial strategy for their businesses. It has become one of the successful mediums in attracting consumers from all segments of the society, building strong relations with the clients and eventually generating revenues.

The success lies in the way you think of blogging. If people have started blogging for fun, it does not necessitate you to start as well. This is the major reason why this type of attitude leads to failure.  The function of blogging has to be seen as an important element of the marketing campaign that can do wonders for the business if implemented properly. By many experts, blogging is regarded as “guerilla marketing”.

There are some important elements that will be helpful in formulating a successful blogging strategy for the business.

• The element that can be exercised by the amateur bloggers is to affiliate themselves with the famous and credible blogs. There are multiple blogs on the internet to which you can become a part with. The important considerations that you need to keep in mind are the popularity and the amount of traffic the blog generates. Using this method, you can grasp the know-how of the blog in short span of time.
   
• Business model selection is one of the important considerations for the business. This is where you do the thinking process in determining how the blog can fit your business model. It has to be in synchronization with your business model in order to avoid any discrepancies and misconception among the clients. It can be considered as the stepping stone for the following decisions.
   
• The keyword research is the next component that needs your focus. It is the heart of the blogging strategy. It is very essential to have prime keyword and ten other related long keywords in order to sustain your category tag and contents.
   
• Graphical representation plays an important role in giving a strong image to your blog and ultimately to your business. There are many templates that are freely available on the internet that you can make use of at the start. On the other hand, you can also invest in availing graphics of your own choice.
   
• The other component that is gaining momentum is the search engine optimization which is dependent on the proficiency of your keyword research. There is non-stop growth in the WordPress function which is commonly used as a platform for blogging.  It is very simple and easy to use. It is highly regarded by the Google search engine and provides additional plug-ins to make search engine optimization more automated and advance for the users.

Hence, having strategy in advance gives you a proper and easy direction for your business to grow and make profit. There is no perfect strategy as such. All it demands is proper research process for the blog.