The function of blogging is becoming a need rather than a want for the businesses whether big or small. After creating the blog for the business, it needs to be kept updated with original and interesting material for the user. The usage of the blog provides various benefits for the businesses. They are mentioned below.

• The first and foremost benefit for developing a blog is the regular interaction with your clients. In this way, you will know what your clients want and how they perceive your product or service. It leads to the two-way communication between the buyer and the seller. In addition, you can build close relationships with your clients that will build up trust and confidence. In other words, the option of blog puts a human face to your business or project.
   
• By creating a blog, you can express yourself as an expert and specialist in the industry you are currently in. This is only possible if the blog is updated with original and interesting information that your users desire. It will make them engaged in your blog.
   
• It has to be kept in mind that creating a blog would require zero cost compared to a website which can be quite expensive to make. It does not require technical skills. There are many platforms on the internet that provide the option of developing blog for your business for free such as Blogger.com and many more. Many people are of the opinion that publishing a blog is much easier and simpler than using Microsoft word office.
   
• The use of blogging gives your business the benefit to answer frequently asked questions. Each user may have a question to ask. Hence, to save time and provide quick solutions to the users, you can create a frequently asked question (FAQ) section which will contain all those questions and answers that are asked by the new clients.
   
• Through the blogging function, it provides a perfect opportunity to brand your business at an economical or zero cost to a much wider audience which may include both local and foreign. It will help you in creating brand awareness and brand image in the eyes and minds of the users.
   
• Blogging can also be beneficial in supporting cultural change across your business. For instance, you can assign half a dozen people in your business to be corporate bloggers. The people chosen should possess open personality and excellent writing skills from a variety of sections within your business. Although, there will be some boundaries around the topic of discussion, but the point is to drive a cultural change programs towards a more open, accessible and dynamic business culture.
   
• The function of blogging can be used to address any issues that may arise in your business. It is very easy for the issues to spiral out of control if the incorrect information finds its way into the public.
   
• Lastly, blogging can be beneficial in testing new ideas for the business. Any new concept can be put to the public for their feedback.